Audeo Fortis | Business Advisors and Management Team Support with a Difference
Where difference is a good thing

Our Founder - James McMillan BA(Hons) BFP ACA

Described as a versatile, influential and highly respected senior executive, James brings a powerful combination of strategic insight and hands-on operational delivery. Collaborative by nature, inclusive by approach; he allows people to do their jobs by providing clear parameters and the knowledge that support is at hand when needed.

James McMillan, Founder

I never get tired of hearing ‘you’re not who I was expecting!‘ – I do like to surprise my clients but I love it even more when I have the opportunity to delight them.

Described as a versatile, influential and highly respected senior executive, James brings a powerful combination of strategic insight and hands-on operational delivery. Collaborative by nature, inclusive by approach; he allows people to do their jobs by providing clear parameters and the knowledge that support is at hand when needed.

James cuts through the noise, seldom facing an issue which can’t be overcome. By understanding both the root causes and what matters to people, he gets to the heart of change – skilled at balancing the operational with the aspirational. James has an eclectic and unique mix of skills and delivers high quality at the right pace for the business.

And if you thought it was all just hard-graft, you’d be wrong. Rooted in values of straightforwardness and honesty James brings a real sense of fun and passion to your business. He’s an expert in building relationships and is known for being someone who gets things done – without drama.

James at a glance

Customer-centric

Meticulously organised

Prescient

Perceptive

Creative

Persuasive

Commercially shrewd

Agile

Entrepreneurial

Results driven

Analytical

Solutions oriented

Natural problem-solver

Decisive

Energetic

Pragmatic

What sets James apart?

  • Having the foresight and instinct to identify potential areas of risk and therefore mitigate for it up-front.

  • Staying connected to the details at the same time as being able to step back and see the bigger picture.

  • Never afraid to ask a blunt question if it means getting to the root cause of a problem.

  • The philosophy that if you look after the customer, the customer will then also look after you.

  • The ability to make sense of technical information to a non-technical audience.

  • Highly skilled in persuading stakeholders to do things they initially think they don’t want to do.

  • Having worked in customer-focused businesses from the age of 14, service excellence is second-nature.

James also acts as a non-executive director for some organisations having been certified by the ICAEW and NEDA

When I was choosing a name for the company I wanted something that spoke to the challenges of building a successful business. Audeo Fortis literally means ‘brave ventures’. For me, bravery is important because that’s exactly what it takes – guts and determination. Most entrepreneurs experience multiple failures before they succeed. You have to be willing to go the distance, steadfast in your beliefs, and better than the competition. Being an entrepreneur requires a huge amount of effort, and we will match and exceed that effort in our support of you – 100%

James McMillan BA (Hons) BFP ACA james.mcmillan@audeofortis.co.uk