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Posts tagged Start-ups
Strategy As A Solution - what you can learn from the Roman military

I help my clients do one thing: save time and make more money.

Sounds simple enough? But the reality is that businesses, however small, are a complex ecosystem of competing priorities. The real skill in running a business comes from understanding how to balance all those nuances to maximum effect.

I call that Strategy As A Solution

The word strategy actually takes its roots from Roman military; the plans of war and battles designed to achieve a long-term aim of world domination.

Perhaps your business isn’t trying to take over the world, but it probably is trying to compete with others to find a space it can occupy. So the roots still hold true that it’s about the smaller battles you succeed in to achieve your overall long term aim.

The problem I often encounter in SMEs is that this planning (the how we will achieve domination?) is the starting point for them. But to me, there are two steps before the strategy is formed that if not well defined will undoubtedly result in wasted time and reduced profit.

How can I be so sure? Because the conflict between competing priorities paralyses decision making, which causes wasted time, that in turn costs more money or loses opportunity for sales.

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WOW HOW gets ready to disrupt

The world of make-up might be highly competitive, but that isn't stopping serial entrepreneur Gaynor Matthews from challenging the way things are done.

Make-up can be complex and confusing for many. Although YouTube and blogs have made make-up more accessible, it's not easy to find (and copy) good quality tutorials, nor is the user specifying the content.

Equally people are often too intimidated to visit the beauty counter, and forget what they've been shown as soon as they've left. Feeling a huge gap between the customer experience and the available technology, Gaynor set out to investigate.

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Monzo: Lessons for a start up

If you haven’t heard of Monzo, they’re a high profile fintech start up – a challenger bank – rising to consumer fame by offering a fee-free pre-paid card service.

Like most start ups in this category, they’ve experienced massive growth in a short time. At the beginning of July this year it hit 240,000 customers, they are projecting between 500,000 and 800,000 accounts by the end of the year, and their business model is as old as time:

  1. Begin as a loss leader: buy the market to build a massive customer base as an innovative new thing, pile ‘em high and sell ‘em cheap

  2. Bring new products online: grow the portfolio of products with profitable revenue streams

  3. Sell, sell, sell: trade on your unique and different brand to convert customers to these new products.

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