The world of make-up might be highly competitive, but that isn't stopping serial entrepreneur Gaynor Matthews from challenging the way things are done.
Make-up can be complex and confusing for many. Although YouTube and blogs have made make-up more accessible, it's not easy to find (and copy) good quality tutorials, nor is the user specifying the content.
Equally people are often too intimidated to visit the beauty counter, and forget what they've been shown as soon as they've left. Feeling a huge gap between the customer experience and the available technology, Gaynor set out to investigate.Read More