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News, useful information and best practice

Posts in Strategy & Planning
When is a re-brand not a re-brand?

Dawn Goddard has been at the epicenter of PR and management for many years so we were thrilled when she asked us to help her explore a re-brand for Deus Management..

What started as a simple request for help understanding where and how to go about refreshing an old logo, quickly unearthed a different set of needs.

Deus Management was previously the brand name of Dave Goddard's business. He'd previously used the brand for his football agency and crisis management work, and over time the husband and wife team had brought both businesses together under the same name.

Audeo Fortis instead proposed that Deus Management should first have a strategy workshop to analyse the market position and service offering under the co-joined brand.

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Strategy As A Solution - what you can learn from the Roman military

I help my clients do one thing: save time and make more money.

Sounds simple enough? But the reality is that businesses, however small, are a complex ecosystem of competing priorities. The real skill in running a business comes from understanding how to balance all those nuances to maximum effect.

I call that Strategy As A Solution

The word strategy actually takes its roots from Roman military; the plans of war and battles designed to achieve a long-term aim of world domination.

Perhaps your business isn’t trying to take over the world, but it probably is trying to compete with others to find a space it can occupy. So the roots still hold true that it’s about the smaller battles you succeed in to achieve your overall long term aim.

The problem I often encounter in SMEs is that this planning (the how we will achieve domination?) is the starting point for them. But to me, there are two steps before the strategy is formed that if not well defined will undoubtedly result in wasted time and reduced profit.

How can I be so sure? Because the conflict between competing priorities paralyses decision making, which causes wasted time, that in turn costs more money or loses opportunity for sales.

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The Art of the Beautiful Game

Building on the success achieved by Thomas Wolski at previous events and exhibitions (#ArtofBentley and #Tribe17), Tom once again turned to us for help in project managing his showcase at Manchester City Football Club.

At first glance you might think it an odd collaboration, but MCFC commissioned Tom to create a unique artwork for the 2017/18 football season and agreed a license to gift prints to all the visiting UEFA teams.

This bank holiday weekend saw the trophy being lifted by champions MCFC at the Etihad Stadium and the original artwork (now available for a collector to buy) along with other key pieces were showcased in the award winning Tunnel Club.

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WOW HOW gets ready to disrupt

The world of make-up might be highly competitive, but that isn't stopping serial entrepreneur Gaynor Matthews from challenging the way things are done.

Make-up can be complex and confusing for many. Although YouTube and blogs have made make-up more accessible, it's not easy to find (and copy) good quality tutorials, nor is the user specifying the content.

Equally people are often too intimidated to visit the beauty counter, and forget what they've been shown as soon as they've left. Feeling a huge gap between the customer experience and the available technology, Gaynor set out to investigate.

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The Pitfalls of Using KPIs #2minutetips

The very first in our series of two-minute tips is on KPIs and how the get the best out of them in your organisation.

https://www.youtube.com/watch?v=6VomL-Ub6Lc&t=2s

Our top tips:

1. Cut down your KPIs to the most essential for running your business

  • Link them to your strategy to measure the long term business direction

  • Move short term KPIs down the organisation for the day-to-day management

2. Think hard about what your measures are really telling you

  • What do the indicators actually show?

  • What are the drivers of financial data?

3. Instil positive impact in your KPIs to you don't end up chasing the number

  • Kep an eye on whether your KPIs are driving bad behaviours

  • Use KPIs to identify trends over time and avoid them becoming targets

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Monzo: Lessons for a start up

If you haven’t heard of Monzo, they’re a high profile fintech start up – a challenger bank – rising to consumer fame by offering a fee-free pre-paid card service.

Like most start ups in this category, they’ve experienced massive growth in a short time. At the beginning of July this year it hit 240,000 customers, they are projecting between 500,000 and 800,000 accounts by the end of the year, and their business model is as old as time:

  1. Begin as a loss leader: buy the market to build a massive customer base as an innovative new thing, pile ‘em high and sell ‘em cheap

  2. Bring new products online: grow the portfolio of products with profitable revenue streams

  3. Sell, sell, sell: trade on your unique and different brand to convert customers to these new products.

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When not to measure - why business performance management can fail

Today we've been reading up on the views of Dr Chris Ford FCA, fellow of the ICAEW and academic advisory member to the Finance and Management Faculty Committee.

Some great insight into why sometimes the measurement systems we use don't always result in the behaviours our businesses need, but also what you might do about it.

Download a copy here: When not to measure

 

In summary the key headings were:

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