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News, useful information and best practice

Posts in Commercial Challenges
WOW HOW gets ready to disrupt

The world of make-up might be highly competitive, but that isn't stopping serial entrepreneur Gaynor Matthews from challenging the way things are done.

Make-up can be complex and confusing for many. Although YouTube and blogs have made make-up more accessible, it's not easy to find (and copy) good quality tutorials, nor is the user specifying the content.

Equally people are often too intimidated to visit the beauty counter, and forget what they've been shown as soon as they've left. Feeling a huge gap between the customer experience and the available technology, Gaynor set out to investigate.

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Monzo: Lessons for a start up

If you haven’t heard of Monzo, they’re a high profile fintech start up – a challenger bank – rising to consumer fame by offering a fee-free pre-paid card service.

Like most start ups in this category, they’ve experienced massive growth in a short time. At the beginning of July this year it hit 240,000 customers, they are projecting between 500,000 and 800,000 accounts by the end of the year, and their business model is as old as time:

  1. Begin as a loss leader: buy the market to build a massive customer base as an innovative new thing, pile ‘em high and sell ‘em cheap

  2. Bring new products online: grow the portfolio of products with profitable revenue streams

  3. Sell, sell, sell: trade on your unique and different brand to convert customers to these new products.

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