Audeo Fortis | Business Advisors and Management Team Support with a Difference
Where difference is a good thing
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Articles + Insight

News, useful information and best practice

Posts in Audeo Fortis
Giving back to LGBT+ a summary of our progress this financial year

Since 1 April 2018 we’ve been passionately giving back to the LGBT community by providing access to our skills and expertise completely free of charge. The LGBT community are still significantly under represented in larger organisations and we want to ensure that creative LGBT entrepreneurs aren’t left behind either.

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When is a re-brand not a re-brand?

Dawn Goddard has been at the epicenter of PR and management for many years so we were thrilled when she asked us to help her explore a re-brand for Deus Management..

What started as a simple request for help understanding where and how to go about refreshing an old logo, quickly unearthed a different set of needs.

Deus Management was previously the brand name of Dave Goddard's business. He'd previously used the brand for his football agency and crisis management work, and over time the husband and wife team had brought both businesses together under the same name.

Audeo Fortis instead proposed that Deus Management should first have a strategy workshop to analyse the market position and service offering under the co-joined brand.

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The Art of the Beautiful Game

Building on the success achieved by Thomas Wolski at previous events and exhibitions (#ArtofBentley and #Tribe17), Tom once again turned to us for help in project managing his showcase at Manchester City Football Club.

At first glance you might think it an odd collaboration, but MCFC commissioned Tom to create a unique artwork for the 2017/18 football season and agreed a license to gift prints to all the visiting UEFA teams.

This bank holiday weekend saw the trophy being lifted by champions MCFC at the Etihad Stadium and the original artwork (now available for a collector to buy) along with other key pieces were showcased in the award winning Tunnel Club.

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We've moved...! Hello Manchester #WeLoveMCR

We all know how stressful a house move can be, but have you ever moved house AND office at the same time?

We have...

We're now proudly based at the Regus offices in Spinningfields, Manchester. Taking in the beautiful 10th floor views across the northern skyline (and the plethora of eating and drinking establishments nearby)!

Although we're definitely cosy in our new gaff, we're still operating across the UK and internationally as before - 'Wherever, Whenever'.

So please do pop in for a coffee, or send us a note to our new address:

Audeo Fortis

10th Floor

3 Hardman Street

Manchester

M3 3HF

We'd love to see you!

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Audeo Fortis kicks off charity fundraiser

As part of our commitment to give back we've launched our charity challenge for 17/18 and we invite you to join us..!

The chosen challenge is a Tough Mudder Half around Cholmondeley Castle in Cheshire on Saturday 8 September 2018.

Tough Mudder isn't a race, it's a team effort. Everyone will help others to get through the whole course and over the obstacles. We're doing the Half sized race so there's no ice or electricity!

We encourage everyone to raise funds for charity if they join the team, but it's not mandatory :)

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Red flags quiz - how do you know when it's time to get help?

Recently I've been out and about attending seminars, meeting businesses and talking with other professional advisers about trends in the market.

One of the overriding themes that has really struck me is the number of SME owners that have struggled to overcome their internal barriers to accessing help and progressing their business.

Issues range from the classic "I saw the signs, but I just didn't want them to be true" along to "I had no idea things were going wrong, it was just outside my expertise so how could I have known?"

It got me thinking that it really is incumbent on professional advisers to help SMEs spot the signs but that also every business is different, so owners need guidance and principles, not rules to live by...

So take our quick quiz below and see how healthy your red flags are!

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Diversity and other buzz-words - a small business guide

*content warning - this article contains gross generalisations throughout!*

This weekend our fair capital city will host the Pride in London parade - and it got me thinking about 'diversity' and why it's so important for smaller enterprises in particular not to overlook this important aspect of doing business.

A common theme from pride parades all over the country is that often smaller businesses don't participate. They simply don't have the critical mass of a large corporate - they often don't have employee groups (such as LGBT, gender equality, ethnic minority, disability), and they can sometimes be, dare I say it, not very diverse.

But that doesn't mean as a small enterprise you shouldn't feel the need to embrace the concept. Indeed you only have to look as far as McKinsey's research to see that 'diverse' companies significantly outperform their non-diverse counterparts. So if diversity isn't on your agenda, then perhaps surviving the next generation isn't either...

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My career story - an interview with James McMillan

It’s a completely different way of thinking – you have to balance your own rich experience with the experience of others in order to make decisions. Distinguishing your own professional judgement with what other people know is exciting and gives you a great opportunity to learn from others. There is also a fine line between developing a leadership style and sticking to yours. There will always be feedback of how you could do better or approach something differently but there comes a time in everyone’s career where you actually want to make a conscious choice to say “I like the way I do this” or “this is the way I want to work” and stick by it. That’s tough to do at first!

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